Hiring a content writer

Hello, everyone!

In today’s blog post I will show you what the web content writing prices are and I will also share with you why is hiring a content writer a bad thing.

So what is a ghostwriter? A ghostwriter or a freelancer ghostwriter it is actually not a ghost writing. Just kidding guys, don’t kill me… I had to do it. Well, ghostwriters are the persons that are willing to write posts and pages for websites for cash. They are usually paid for a 1000 word article.

It is pretty hard to estimate how much a ghostwriter is worth. There are many websites such as that put the ghostwriters in contact with employees. Prices can vary a lot, from $2 – $30 per one post of 1000 words.

So, why is hiring a content writer a bad thing?

Reason 1 – Not having the expecting results

The result of what you will get may shock you. It doesn’t really matter if you hire a content writer for your website for $2 or $40. You will still have to be very specific when you tell them what to write about and where to research for valuable information. Moreover, you will also have to tell them if you want a specific text format since modifying it yourself will take you a lot of time.

This could be a waste of your time and money since you will have to hire someone else to write the same blog which the first ghostwriter failed. You can avoid that by giving them a test before they start to write for you. Ask them to make a research on a specific topic, tell them what you are expecting and see if you are satisfied with the outcome. Don’t expect it to be perfect, if it satisfies 80% of your needs then he is good to go.

Reason 2 – It might be expensive

Yes, I told you that it starts from $2-3, but in fact how much you are paying for is what you are getting. In other words, if you hire a ghostwriter for the minimum money, he will probably do a poor job.

You have to understand his point of view too. It is unlikely that he will lose precious time in order to earn your $2-3. He will probably rush into writing 1000 words, will not proofread your post in order to assure that it has sense and probably he will not even check his grammar.

Reducing costs by hiring the least expensive ghostwriter is not good for your website. You will lose visitors as fast as they come. They won’t stay and read your content that is full of grammar mistakes or where the ideas don’t follow any structure.

You can avoid that by offering more money to your ghostwriter. A $10 per 1000 word article should be more than enough. However, it could get a little expensive since your website should have around 200 posts and pages combined in order to have a lot of visitors. Just imagine… 200 * $10 = $2000. It is an investment that you have to make if you really don’t want to write your own content yourself.

Reason 3 – It might not sound human

Your content should be more as a conversation with a friend. You are not writing your speech for an Oscar award. I have seen plenty of people complaining that all their posts, done by ghostwrites, have lost their touch of humanity. They just seem to be written by a machine that doesn’t attach any feelings.

Showing your feelings, engaging with your visitors and writing as you are having a conversation will increase the trust in your audience. It is pretty hard to find a freelancer ghostwrites that writes with a sense of humour. Simply because they want to create more and more posts to gain more money.

The only way to avoid this is to ask them to write a post in a formal manner and another in a funnier manner.

Reason 4 – You could get duplicate content

First method: In today’s society there are many websites online that generate content fro different niches. For example, all you have to do is to write down a few keywords and a text will automatically be generated. Most of the time it doesn’t make any sense and it is copy pasted information.

The second method that a ghostwriter might use is to explore different websites on google and copy paste the information from more sources. Even if they remake the sentence, it won’t help you. Google’s Search Engine will still figure it out and it will rank poorly your page. Google is getting smarter and smarter every day.

Third method: A ghostwriter might receive lots and lots of requests on writing a blog. Eventually, some of those requests will be almost the same. Therefore, they may have already “templates” for popular requests such as weight loss posts, make money online, cats, dogs etc. They could easily complete your task by changing the structure of the previous template.

Why is bad for you?

When the SE scrolls to your page and sees duplicate content it will simply ignore it. That means that if people search for keywords that are in your copy pasted paragraph, your website will pop up on Google, but it will pop up on the page 10-18. And let me ask you when was the last time that you got to the page 2 of Google?

So how you figure out this? I actually offer this service of checking out your posts, sentence by sentence, and tell you if your content has been copy-pasted from other sources. Check out this service here!

I will also start and offer this ghostwriting service among other services such as Website building pretty soon. Therefore, keep an eye on my Services section on the website.

Final word

A ghostwriter surely makes your life more easily, but it does the same for your wallet. I believe that you should get a ghostwriter only in the scenario where you don’t have enough time to write 1-2 posts a week. However, if you have time at your disposal check out my quality content page to see some of my tips for writing better content.




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26 thoughts on “Hiring a content writer

  1. Hi Andrei,
    I agree with you completely. If you pay a ghostwriter to produce posts for you, you should be willing to pay accordingly for good content. If you don’t want to spend more than a few bucks, you’re better off writing your own content which in fact, is what you should do, especially if you are just starting out. Your site should reflect not only your thoughts and ideas but also your particular style.

    I think that once your site is built-out with a good number of articles, if you are too busy to produce 2 or 3 articles weekly, then you can think about outsourcing but you should not underpay your writers.

    You should also be willing to not only do research and be very specific about what you want but to also check, proofread and edit the material before publishing. This will ensure that your site will continue to have good content and that it follows your style.

    1. Hi Chris!

      It is very important to pay well for your content. If you put yourself into your ghostwriter’s shoes, you will quickly realise that they do it for money and never for pleasure. Therefore, an interest of writing many posts a day can be presumed to be normal such that he/she will earn more money. As I said in the previous comments, if you want to get your hands on a good ghostwriter, you will need to hire him full time. If you do that, he/she can take time off and concentrate more on your posts rather than rushing to complete your task and to start somebody else’s task.

      The trick is to create more and more content and when your website will generate enough money, you could hire someone to create and publish content on your behalf.

  2. Hello and thanks for sharing, nice joke about the ghostwriter. Frist time I have heard of this term. I believe that as a blogger you should write your own content even though these so call ghost writers may make it more easy for you, not the mention the investment you must put down.
    In my opinion, there is nothing like sitting down doing your own research and writing content unless like you say you may not have the time to do so. Thanks for sharing.

    1. Hello Norman!

      Well, I believe that at some point on your business’ cycle you will have to hire a content writer. As your business will continue and develop more and more, you will have to create and publish more content. There are websites that publish even 4-5 posts a day in order to keep the first position on Google search. This is beyond one individual’s capacity to create content. However, I agree with you that in the beginning, fresh Entrepreneurs should write the website content themselves :).

  3. Hmmm,

    I’ve been thinking about this a lot. I generally end up writing pretty long posts, and they take me a while. I crank out three a week, but it’s painful.

    That being said, I just can’t imagine a content writer being half as serious about quality as I am.

    I have seen a lot of mediocre stuff on the web. That’s what gives me hope for my business. I figure I should keep writing my own stuff until I find a content writer who’s excited about my niche and does a fairly good job.

    What do you think?

    1. Greetings Elizabeth!

      I believe that the best thing you can do is to write your own content. Of course, most of the ghostwriters would deliver you poor content quality since you can’t provide them with a full-time income. They will just rush to write your post, in order to have time to write posts for another 5 individuals in the same day. If you would really want to have your own content writer, I am afraid that your only option is to pay him a full-time income. I am not sure how much is that on your region, but for example, an 18,000 pounds p.a. would be considered pretty great. You have the option to hire ghostwriters from other regions of the world such as India, East Europe, Spain, Portugal etc. They will ask you for a much lower salary, but the problem is that they are not English natives. Therefore, you will have to hire a proofreader as well.

      I would suggest you try and create content on your own for a year, and when your business will generate enough income, to try and hire a ghostwriter. Another alternative is to create a blog section. Create simple posts on anything that comes to your mind. For example, in your case only, you could create posts about top 10 educational books for children in 2017. Basically, anything that is a bit relevant to your niche. 🙂

      You will never find a ghostwriter that will be happy to write about your niche. Even if your niche is one of his/hers passions. You have to understand that they write for money and not for pleasure. They will always rush as fast as they can and will try to create your post without wasting any amount of time.

      Best of luck,


  4. I am glad that you wrote this post. I asked someone to write for me before because of time constraint. The article was filled with grammatical errors. I had to go through and make several corrections. I realized that it would have been better if I wrote it myself.

    1. Hi Carol!

      I am so sorry to hear that! I believe that if you want a job done right, you should do it yourself :D. Sometimes in order to proofread and correct the grammatical errors will take longer than to write it yourself. I experienced this while I was trying to reformulate a few posts on my website. I believe that it took me around half an hour to write them and more than one hour to modify them. Try to write them yourself from now on until you can afford to pay professional writers :).

  5. Some good information here. I have been working on building a few niche websites. It can be time consuming working on just one, but I am trying to build up three at the same time. I have been thinking about hiring on some writers to handle some of the smaller posts I want on my website blog pages.

    I am leaving the main content to myself for the time being, but blog posts would be beneficial to have somebody else do. I have a lot to think about in regards to hiring ghost writers…

    1. Hi Bauer!

      Why do you want to build more websites? Sometimes, working really hard on a website could provide you with a greater income than all the other websites combined. There are many people that earn 5-6 figures a month from only one website. In your case, it will be a good idea to hire a ghostwriter to handle your blogs, but the problem is that is going to cost you a lot!

  6. Hi Andrei,
    You make a lot of excellent points. My husband paid for content writing a number of years ago, and a lot of the stuff he got back was awful. On the other hand, I actually did it myself, sort of. I didn’t have to do 1000 words — it was only around 750 — and I got $3 a page. I could crank out 20 pages in 6 hours, but it was all on the same topic so it wasn’t hard. If I had to do actual research…well, it wouldn’t have been worth it.
    I can see giving it a try if you’re really pressed, but a lot of the time editing is more frustrating than just doing it yourself. Nice article!

    1. Hi Suzi!

      Thanks for your engagement! Indeed this could be a good opportunity for some people to earn extra money online and I will soon write a post on this topic as well. Hmm, 20 pages in 6 hours, that really sounds insane. I will try those days to spend 6 hours only on writing posts and I will create a blog post with my achievement :D. I hope to be able to create a half as you did :)!

  7. Hey, great article thanks.
    I’m very new to blogging in an attempt to generate an income. English is a second language for me and sometimes I struggle writing quality content because of it.

    A few days I starting thinking about getting someone else to write my content but after reading this I am having second thoughts.

    Thanks for the info. Now I can make a more informed decision.


    1. Hi Jean!

      Well, English is the second language for me too as you can see. However, with time we will both get better with writing. If you decide to hire someone to write your own posts, then you will never get better because you won’t practice it :). Just try and write and fail for a few months. I bet that 4 or 5 months later, you will be able to see some improvement!

  8. You make some great points. I actually didn’t know there was such a thing as a writer for your content. Personally I like to have my own thoughts in my content. If it is my site I want my personal touch, but that’s just me. I guess if the site gets big that’s a different story. Have you used a Ghostwriter in the past? Thanks for sharing this with us.

    1. Hey Bill!

      Well, I haven’t technically used any Ghostwriters yet since I am working on my website’s core content and I try to save some money in order to move abroad to England and start a master degree. However, I currently plan to create content for 6-7 months in advance and once I reach that limit and create enough content in order to publish 4-5 posts a week, I believe that I will hire one as well. There are many websites that publish over 10-15 posts a day and that’s beyond anyone’s capacity. They usually have over 5-6 ghostwriters that spend their days creating content. Therefore, in order to take the lead, I believe that I will need to hire a few too, but this will only happen a year from now or perhaps even more. At some point, if you really want to have more than 6 figure income a month, you will have to hire content writers in order to be able to focus on other aspects of your business such as marketing and expansion.

  9. Ghost writers can be a bad thing for all the reasons that you mentioned here but they can also be beneficial.
    The problem is to find a good one but once you do they are worth their weight in gold. Like a good car mechanic. Hard to find but when you do you keep them.
    Most people who build a business are going to have more then one blog. The others are niche or feeder blogs. On my main blog I write the content most of the time myself. On the smaller blogs I use a content writer.
    I have worked with the same one now for three years while they have been going through college. In the beginning I had to train them to what I wanted and help them correct their grammar.
    Was it worth it? Yes!
    Is it easy to setup a working relationship with someone to write content no. It is not real hard but it is not easy.
    For sure you are not going to pay them a couple of dollars for a good article. You get what you pay for.
    I agree with what you say but there is a beneficial side if you do it right.

    1. Greetings Tipton!

      I know there are some strategic advantages on having a ghostwriter and I am going to create a post about this too. However, when I outlined all those cons, I was thinking more of people that are at the very beginning. People that have only one website and struggle with finding quality content for their website. Thank you for your remark. I am going to include your advice in the new post!

  10. Hi Andrei,
    I agree with you. I’ve been hiring different things in Fiverr. However, I found that hiring writer is the worst.
    For example, I can pay $5 to have a logo, and it’s really good. On the other hand, $5 for ghost writing is definitely not worth it. There are numerous grammatical errors. The content’s quality is really low. And you’re right, you can get duplicate content.

    1. Greetings Kien!

      Lolz, why do you want to pay for a logo? 😀 Check this post out where I show you how to obtain a new logo for free in under 5 minutes!! It will be published on 29th of April. You are right and I believe that if you want quality content, you will need to pay at least $10. Thanks for your feedback!

  11. I would love to be a content writer myself. Plus with my passion for writing and exploring new topics, I think that I would be good at this.

    So there is my ad and solicitation…

    I personally don’t have the budget for hiring one to write my articles and with my niche , I can only assume that finding one to write fro me would be a challenge at best.

    At the end of the day, writing is what I like to do. I have written books and had other websites (still active by the way) and think that speaks for itself.

    I will not advertise them here as that is not the right thing to do.

    I have tried to find companies and people to write for but have not had a great success doing so. Plus there are also scams in that realm and have lost $$ trying to fulfill my passion and get paid for it.

    So, at the end of the day, I will continue this ‘method of madness’ to write my own posts and get recognized and chided for my style and passion. And be happy doing so.

    That is all that all we want, right? To be happy?

    1. Hey Brent!

      Definitely, this is the right thing to do. I want to write a few books myself, but it seems that I will never have time for that. Or at least not in the following months. I will create a post about how to earn money as a content writer and I will include a few trustworthy websites in the post so stick around! On what topics are your books written on? I would love to write a book on space exploration and one on motivation.

  12. Hiring a ghostwriter can be a slippery slope. You write from a place of passion for your niche. A ghostwriter might only be writing with a passion for dollars. This interest in only your money can bleed through to your content. The suggestions and tests you recommend are very good ideas for handling your first writer. Hiring a full-time writer is quite an investment though. You have to be very serious and if you are making enough money you probably already are. So go for it if you are.

    1. Hi Jason!

      Thanks for your feedback!

      Indeed, it is very important to decide if you want to go serious or not before beginning. If you hire a ghostwriter and you will not see any results in a period of six-seven months and you give up, then it will be just a waste of your time and money. Once you decide on a topic, you have to stick with it as hard as you can! 😀 I believe that without an iron will,you will not be able to accomplish anything at all.

  13. For some reasons I would have thought that hiring someone to write your content may be a great idea. But now after reading your cons of hiring a ghost writer convinces me it’s best that to do it yourself. And if not, take the time to research and find the best write out there – not just any writer.

    1. Hi, Udoh!

      Exactly! The only reasons you should consider in hiring a content writer are when you don’t have time due to your work in order to write a few posts and pages a week, or when your business generates enough money for you to be able to hire someone and focus more on other aspects of your business such as Social media marketing.

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