In the past few weeks, I started to gain more and more organic traffic to my website. However, as I started to gain visits, I have observed that the Avg. Time on Page was 0 seconds. I mean how could this be possible? Like someone will click on the page and close it really fast? No, this is not the reason.
Even if someone indeed just opened my link in a new tab and closed it fast, then it should state something like 01-02 seconds. As you might be aware, your website is usually targeted by bots or as some people call them spider bots. However, this is not the answer we’re looking for. The main difference between a bot and a user is that the bots usually join and spend time on the main landing page of your website. For example, if we take my website:
http://stanculescu-software-solutions.com-> Landing page.
http://stanculescu-software-solutions.com/cashcrate-> Post page
Now, I’ve been targeted by bots for a few months and I have never seen a bot landing on a post page. As you can see below, this is a perfect example of a bot:
You can easily differentiate a bot by the type of traffic. If it is source states that it is Direct, then it is definitely a bot. However, in our scenario my traffic source was ORGANIC.
So what is happening then?
As I read a couple of posts, both at Wealthy Affiliate and on other sources, I have discovered that the reason of why it shows me 0 seconds is in fact because Google Analytics isn’t able to measure the duration of a session for someone that browsed only 1 page.
So, if there is an individual that comes to your website from one post and it reads your content and then he or she decides to leave your website in order to acquire a product and they are not browsing any other pages on your website, then Google Analytics will say that the session duration is 0 seconds.
In order for G Analytics to measure and give you this value, it needs your viewer to browse an additional page. In that way, it will take the time spent on the last page and it can compute a value. Even if your visitors spent 1 second or 1 minute or 10 minutes or even one hour( I had someone that spent 1 hour actually), if that person doesn’t browse the second page on your website, then G Analytics will return the value 0. Remember that this info is strictly applying to your organic, social media and referral visitors. If the source type of your visitors is direct, you might deal with a bot.
For additional information, copy paste this link in your browser -> http://help.analyticsedge.com/googleanalytics/misunderstood-metrics-time-on-page-session-duration
Got any other questions? Feel free to ask them in the comment section below!!